Is your product amazing but difficult to explain quickly to customers?
That’s a common situation.
Many businesses build strong tools or services, but when it’s time to explain them, things get too technical or too long. In such cases, explainer videos work well. They help people understand your product features simply and visually, without needing to read pages of content.
Let’s look at how explainer videos can make complex product features much easier to understand.
Why Some Product Features Feel Confusing
Products with advanced technology or unique methods often come with a learning curve. Even if they solve real problems, users may not grasp the value right away, especially if the explanation is full of industry words or hidden in a long manual. For example, software with automation tools or equipment with special settings can leave customers unsure of how to use them. This is where Creamy Animation Explainers can help simplify the message through clear, animated visuals that break down the complex parts.
This gap in understanding can lead to low product usage, support requests, or even lost sales. That’s where explainer videos come in, they help remove confusion and make the key features clearer right from the start.
What Makes Explainer Videos So Useful
An explainer video is a brief, 90-second-or-so video that demonstrates what your product does and how someone can benefit from it.
These videos are usually a blend of images, text, voice, and, in some cases, background music, telling a story. The average explainer video is 60 to 90 seconds long and is centered around one single concept.
Some of the video styles include:
- 2D animation: Clean, simple graphics that are easy to follow
- Whiteboard style: Visuals appear as if they’re being drawn live
- 3D animation: More detailed for physical products or technical visuals
- Live action: Real people using or talking about the product
Key Benefits of Using Explainer Videos
When done right, explainer videos make the message clear and simple. Instead of reading long articles or figuring things out alone, customers can quickly get the idea just by watching a video.
Here are some solid benefits:
- Saves time for your customers: They don’t have to read or search for answers
- Builds trust: Clear videos show that your brand wants to help
- Reduces customer support: Fewer questions when users understand better
- Boosts conversion: Customers are more likely to buy or sign up when they get the full picture
When to Use Explainer Videos for Features
Not every product needs a video, and not every feature needs a video either. But some situations are perfect for it:
- You have a new tool or feature with lots of small steps
- Your product replaces an older or more complex system
- You’re selling to people who aren’t very tech-savvy
- You want to explain what makes your solution different
Here’s a quick table to show where explainer videos fit in different types of businesses:
| Business Type | Video Use Example |
| SaaS product | Showing how automation helps reduce manual work |
| Medical startup | Explaining how a device tracks health metrics |
| E-commerce platform | Showing how to set up a custom product filter |
| Manufacturing tools | Demonstrating how the tool increases production speed |
| Education app | Showing how students can track their progress |
Tips to Keep in Mind While Making One
You don’t need to make the video fancy. It just needs to be helpful and easy to follow. Here are a few tips that work well:
- Keep the script simple: Speak the way your users speak. Avoid jargon and long sentences.
- Show real use cases: Instead of listing features, show how someone uses the product in real life.
- Use one main message per video: Focus on one feature or one outcome. Trying to fit in too much can confuse people.
- Add a clear voiceover: The voice should be clear and friendly. It should explain each step in a way that feels natural.
- End with a call to action: Let the viewer know what they should do next try the product, book a demo, or watch more.
A Look at How Companies Approach It
Firms like Creamy Animation use a detailed process when they create videos. First, they understand what the product does, who it’s for, and what the key problem is. Then they create a short script, build storyboards, and add visuals and voiceovers. They focus on clarity, not noise. That’s why many tech companies, schools, and healthcare groups choose to work with an experienced Explainer Video Company that knows how to turn ideas into clear and simple animations.
They use different styles depending on the brand and the message. Some use flat 2D for apps, while others go for 3D when showing machinery or physical products.
Where to Use These Videos
After your video is ready, you can place it where your users will see it:
- Product landing page
- FAQ or Help section
- App onboarding screen
- Email campaigns
- LinkedIn or YouTube ads
Final Thoughts
Explainer videos are one of the most clear and helpful ways to show what your product can do. Instead of telling people to read, you’re showing them how your product fits into their lives. Whether you sell tech tools, medical devices, or learning apps, a short video can go a long way in helping people see the value you offer.
You don’t need to overthink the process. Start with a clear feature, a short script, and simple visuals. Keep your message clear and honest. That’s the easiest way to make your product features simple for everyone to understand.
