“Summertime and the living is easy”, someone once said. Indeed, this is true for both people and small businesses. There are not many things happening in the summer. People take vacations, go to the seaside, everything seems to slow down. This is not a favorite time for entrepreneurs, but there are still ways to be diligent even in times like these. Since it is expected that everything slows down, summertime is great for self care and in the business sense that means working on upgrades. Having that in mind, here are a few suggestions on the subject.
Redo UI and UX to fit a summer theme
The slow traffic is a great time to work on the way your business presents itself. By this, we mainly mean you should redesign your home page. It is the first place people see when they come to visit your business and it is the main place you should focus on. First impressions count and they should not be messed with. If you dabble with web design, perhaps you can even do it on your own. If not, hiring a professional to fix you up with a great new summer theme might be a smart investment. There are many quality options for web design in Houston and more and more small businesses are opting for them. Whatsmore, you can do it for every season and then be all set for next year. Future work would require making little tweaks to the existing themes and that is a much smaller amount of work and money.
Keep your content short and to the point
As far as content goes, there are a few golden rules you should stick to if you want your website to pop and your users to actually take interest in it. First of all, say goodbye to long texts. Nobody has time to read through long and boring descriptions. People came to see and read concrete things and they should be given exactly that. So, go through all your content and revise it with your new perspective. Also, if you feel that a long text should still stay a part of your website, use paragraphs and white spaces to separate them into smaller whole parts. Make sure to keep clear instructions on how people can buy your product or services. Be careful about your FAQ and try to make it as useful as possible. Your general goal should be to make everything so easy for your customers that they would spend the least possible amount of time on your website until they achieve their goals.
Always be up to date with the industry
Minding your own business is always the best recipe for happiness. However, to keep yourself grounded and aware, you should consider checking out the competition from time to time. This is a must for any good entrepreneur, since knowing about your competition means knowing your own rank in your business domain. Pick your top competitors and check out the pros and cons of their digital marketing. Write it all down and make notes of the new ideas you got in the process for upgrading your own strategy. You don’t need to do it all at once, but you would definitely get some material to put in your business plan for next month, year or even more. Regardless of when you decide to make these changes, it is important to remember where you got the inspiration and keep in mind to repeat the process from time to time. Being mindful and aware is a very important entrepreneur’s trait.
Dedicate some time to appreciating loyalty
Most businesses are mainly focused on getting new customers. This makes sense as new customers bring more profit and increase the chances for even newer customers arriving. However, the success you’ve made so far should not be underestimated, nor the people that helped you reach it. This is why valuing loyalty is important for sustaining your business, as opposed to getting new customers would be investing in making your business grow. One cannot exist without the other, so both should be valued. WHen it comes to loyal customers, you already bought them with your services, but in order to keep them, you could show a little bit of personalized attention. For instance, a birthday card or a coupon can go a long way. Suggesting products based on previous purchases is also a good way to show personalization. Moreover, throwing in a few discounts or gifts after reaching a certain number of purchases or amount of money spent would certainly contribute to your loyal customers’ happiness.
Write blog posts for higher visibility
Keeping a blog on your website with regular posts is a great way to keep your users engaged. It gives them a reason to revisit your website even if they do not have a need for buying anything. However, once they do visit, they might wish to buy something since they’re already there. It also boosts your SEO and puts your business out there to the world to see. However, you should be careful about your content. FIrstly, the topics should be relevant to your business domain and something your target audience would be drawn to. Secondly, you need to post quality texts, but you also need to post on a somewhat regular basis. Determining that quality to quantity ratio may even be the hardest part of this whole endeavor. The next thing you need to ask yourself is whether you already have a person or people among your employees that will be doing the writing. If not, it would pose a significant impact to your budget to find content writers. However, once you find good candidates and start the whole thing, it will just continue to flow and bring you only good things.
Whether you choose any of these improvements as your summer activities, or you figure out some others on your own, you are bound to have a productive summer full of promises for the next season. Instead of being bored and suffering through dull mundanity, spend this summer fresh and diligent for a successful continuance of your thriving business.
